{"id":950,"date":"2024-02-13T10:04:24","date_gmt":"2024-02-13T09:04:24","guid":{"rendered":"https:\/\/www.raulmendez.design\/project\/sitio-softonic\/"},"modified":"2025-03-07T09:18:36","modified_gmt":"2025-03-07T08:18:36","slug":"sitio-softonic","status":"publish","type":"project","link":"https:\/\/www.raulmendez.design\/es\/project\/sitio-softonic\/","title":{"rendered":"Sitio Softonic"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/www.raulmendez.design\/wp-content\/uploads\/2025\/02\/corp-site-hero-image-web.webp\u00bb min_height=\u00bb100vh\u00bb custom_css_main_element=\u00bbdisplay:flex;\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb width=\u00bb95%\u00bb max_width=\u00bb1400px\u00bb module_alignment=\u00bbcenter\u00bb sticky_enabled=\u00bb0″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb header_2_font_size=\u00bb100px\u00bb header_2_font_size_tablet=\u00bb70px\u00bb header_2_font_size_phone=\u00bb40px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

MAXIMIZAR EL POTENCIAL DE LA SEDE CORPORATIVA<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb1em||1em||true|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb width=\u00bb95%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb header_font_size_tablet=\u00bb40px\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbmax-width:fit-content;\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Hello.Softonic.com<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb custom_css_main_element=\u00bbmax-width:fit-content;\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

\ufeffSitio corporativo de Softonic.<\/p>\n

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CONTEXTO<\/strong><\/h2>\n

Softonic.com es una de las mayores plataformas de aplicaciones y software de Internet, con 80 millones de usuarios \u00fanicos mensuales. El equipo de Comunicaci\u00f3n Global se ha dado cuenta de que la nueva web puede ser m\u00e1s relevante para el ecosistema de Softonic y m\u00e1s \u00fatil para nuestros usuarios, clientes y consumidores. He estado definiendo la nueva arquitectura, las nuevas funciones y estableciendo los principios de dise\u00f1o del sitio.<\/p>\n

Pero el proyecto m\u00e1s interesante en el que he participado ha sido la revisi\u00f3n permanente de la UI\/UX del sitio en un entorno lean y el marco que construimos, measure & learn; en el que participan la gesti\u00f3n de productos, la investigaci\u00f3n de UX, el dise\u00f1o, el desarrollo y el SEO.<\/p>\n

INVESTIGACI\u00d3N Y COMPRENSI\u00d3N<\/strong><\/h2>\n

Despu\u00e9s de mapear la estructura de la empresa, hice un estudio comparativo de los sitios corporativos de otras empresas tecnol\u00f3gicas similares, comparando su estructura con nuestras necesidades y analizando las distintas soluciones que tienen. A continuaci\u00f3n, me reun\u00ed con todas las partes interesadas del nuevo sitio para comprender sus necesidades y compararlas con las soluciones de otras empresas. A trav\u00e9s de sesiones de dise\u00f1o colaborativo, involucramos a cualquier persona, desde el personal, los vendedores, los jefes de producto, los desarrolladores, los clientes (user personas) trabajando en colaboraci\u00f3n. Se ahorra mucho tiempo, costes y se obtienen mejores resultados. Se trata de un enfoque para incorporar una filosof\u00eda de dise\u00f1o de cocreaci\u00f3n en toda la empresa. Esto no significa que el dise\u00f1o se convierta en una \u00abdecisi\u00f3n de grupo\u00bb. Las ideas siempre se filtrar\u00e1n. Ayuda a explorar posibles direcciones y re\u00fane un amplio abanico de perspectivas en el proceso.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.raulmendez.design\/wp-content\/uploads\/2025\/02\/corp-site-benchmark.webp\u00bb title_text=\u00bbcorp-site-benchmark\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb width=\u00bb95%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb50px\u00bb width=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

DISE\u00d1O DEL NUEVO CONTENIDO<\/span><\/strong><\/h2>\n

Trabajamos en plena colaboraci\u00f3n entre dise\u00f1o y el resto de departamentos implicados. Era totalmente necesario estar alineados con las posibilidades que ten\u00edamos desde el punto de vista t\u00e9cnico.<\/p>\n

\u00abREALIZAMOS ENTREVISTAS Y SESIONES DE DISE\u00d1O COLABORATIVO CON LAS PARTES INTERESADAS\u201d<\/strong><\/h3>\n

En este proceso conseguimos una gran sinergia entre dise\u00f1o y desarrollo, logrando una alineaci\u00f3n total en la propuesta final. Para mejorar la arquitectura del sitio nos centramos en reducir la complejidad.<\/p>\n

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\u00a0APRENDIZAJES<\/span><\/strong><\/h2>\n
    \n
  • Colaborar estrechamente en el dise\u00f1o, las partes interesadas y el desarrollo ahorra tiempo, reduce costes y ofrece resultados mucho mejores.<\/li>\n
  • Puede parecer obvio, pero siempre tenemos que dise\u00f1ar teniendo en cuenta el contexto y la plataforma del usuario. Cada plataforma tiene sus propias caracter\u00edsticas y necesidades.<\/li>\n<\/ul>\n

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    MAXIMIZAR EL POTENCIAL DE LA SEDE CORPORATIVAHello.Softonic.com\ufeffSitio corporativo de Softonic.CONTEXTO Softonic.com es una de las mayores plataformas de aplicaciones y software de Internet, con 80 millones de usuarios \u00fanicos mensuales. El equipo de Comunicaci\u00f3n Global se ha dado cuenta de que la nueva web puede ser m\u00e1s relevante para el ecosistema de Softonic y m\u00e1s […]<\/p>\n","protected":false},"author":1,"featured_media":707,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[17],"project_tag":[],"class_list":["post-950","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-product-design-es"],"yoast_head":"\nSitio Softonic - Ra\u00fal M\u00e9ndez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.raulmendez.design\/project\/softonic-site\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sitio Softonic - Ra\u00fal M\u00e9ndez\" \/>\n<meta property=\"og:description\" content=\"MAXIMIZAR EL POTENCIAL DE LA SEDE CORPORATIVAHello.Softonic.com\ufeffSitio corporativo de Softonic.CONTEXTO Softonic.com es una de las mayores plataformas de aplicaciones y software de Internet, con 80 millones de usuarios \u00fanicos mensuales. 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